Earlier this weekend Twistage was featured in the International Business Times in their article “Online Video Platforms Fight For Growing Share”. For an industry that was basically non-existent five years ago it’s nice to see OVPs grow and gain more traction in the market… more signs that we’re heading in the right direction. For those who don’t have the time to read the whole article I’ve included an excerpt below. Thanks much to Gabriel Perna and the staff at International Business Times!
One such company is Twistage, a high-end video and rich media platform, which caters to an enterprise crowd. Unlike many in the industry, Twistage allows its clients a certain deal of flexibility. Whereas most OVPs require customers to use their own players, Twistage offers its own product and the ability to use a third-party or homebrewed player.
“We view all of our components of a rich media ecosystem like legos. We can snap those legos any way you want,” David Wadler, CEO of Twistage, said. Along with flexible video players, the company also allows content creators to install their own ad server and networks or use Twistage’s prebuilt one.
This kind of flexibility has helped Twistage get ahead in the industry. The company is constantly ranked as one of the best OVPs by VidCompare.com. It has also attracted customers such as Jive Software, which uses Twistage’s video platform for its own software.
“We don’t really play by the rules,” Wadler says. “We’re dorks who write good code and are selling on our own behalf. We look at the fundamental elements of online video and we’re the glue that holds those elements together.”