Content Management System

The Twistage Content Management System (CMS) eases and simplifies the media workflow for publishers. With tools to organize media assets, associate metadata, and extract pre-existing metadata, the Twistage CMS delivers great simplicity to technical and non-technical users alike. Organizations can build static and dynamic playlists, organize content into media libraries, create complex queries with ease, and apply business rules to create easy-to-use workflows.

User-Supplied Metadata

Twistage media assets are able to be associated with any number of user-supplied metadata including – but not limited to – title, description, and tags. This type of metadata is incredibly powerful whether sorting content into libraries, building playlists, or optimizing targeting with an ad target. Metadata is typically entered at ingest time, but can be updated and edited at any time.

Technical Metadata

Twistage is able to extract the technical metadata of the digital media assets it ingests. These fields include video and audio codecs, containers, bitrates, frame rates, scan types, dimensions, and more. Technical metadata is particularly useful in optimizing transcoding processes.

Custom Fields

Title, description, and tags are often insufficient to meet the stringent needs of an organization's content management. For example, a film site might want to track genre while a retailer might need to query against a particular SKU. Twistage's support for custom metadata fields gives organizations and their users the ability to organize their video by genre, SKU, region, or whatever makes sense for their specific business needs.

Metadata Discovery

Some media files, in particularly MP3 files, often come with user-supplied metadata baked into the file itself. Twistage is able to extract this data and then index it in the CMS, making it searchable and sortable. Organizations that have hundreds or thousands of podcasts need not budget time for applying metadata in Twistage; if they created the ID3 tags that house the metadata when recording the podcast, Twistage will automatically be able to access and use that information.

Libraries

While an organization can use some combination of the aforementioned metadata fields to segment content, Twistage offers libraries to simplify this task. Media objects in Twistage can be organized into libraries for easy segmentation and a cleaner organizational structure. Organizations can create different libraries for different web properties or separate content based on some other rules. Media stored in Twistage can be reorganized into different libraries at any time.

APIs

In addition to offering access to content organization tools via the management console's user interface, Twistage offers an array of APIs to interact with content. In just a few lines of code, developers can search for media, update a media object's metadata, or even delete the object in the system. When coupled with Twistage's outbound CMS integration, calling these APIs results in bi-directional communication, increasing automation and ensuring the organization CMS and the Twistage CMS stay synchronized.