Enterprise companies have begun to harness the power of online video for both internal and external communications. Companies with tens of thousands of employees are exploring the use of video on-demand remote instruction on product and policy alike. In addition, video is being used to "shrink the workplace," putting faces, voices, and personalities on employees across the globe. Video is also being used to communicate with those outside the company. Customer testimonials, interviews with management, product demos, and other content is being published online to support marketing efforts and ultimately drive revenue.
Enterprise companies are turning to Twistage to help bolster their communications. By harnessing the Twistage API, the companies can quickly integrate video into their existing digital media strategy. Twistage allows enterprises to use everything from their Storage Area Networks to their roles-based CMS systems by way of simple configuration and a robust REST-based API. Enterprise businesses are also using video as a supplement to their B2B marketing activities. Using Twistage, they can deploy a single solution for all their communications needs, regardless of target audience.