“Every vertical is invested in Digital Media in various forms. Digital Media customers include enterprises trying to harness video, images and animation for corporate and marketing communications as well as the communications, media and entertainment markets where post-production houses, studios, broadcasters, broadband companies, New Media companies, cable MSOs, DBS providers are all deploying Digital Media to find workflow efficiencies and monetization opportunities with next-generation video services. Regardless of vertical, companies in all these markets are faced with content management and distribution challenges stemming from legacy systems, silos and manual workflows... The result has been a field day for system integrators (SIs) and vendors who have jumped on the opportunity to provide a solution for the missing glue that would bind such disparate and siloed workflow components seamlessly into a comprehensive, efficient and profitable tool.”
Digital Media: Delivering on the Promise
Frost & Sullivan, 2009
The flexibility of the Twistage platform allows it to integrate well into enterprise environments, which often impose security-based or licensing restrictions with respect to content, or need to integrate video into an existing product. Twistage's power in the enterprise comes from its decoupled, "pluggable" design – each component of the Twistage platform can be deployed or configured independently of the others, depending on the needs of the environment. Many components of the Twistage system, – storage, encoding, delivery, and more – can be hosted on-premises, configured to work with a remote third-party, or be managed and hosted entirely by Twistage. Twistage also offers numerous solutions with respect to security.