Founded by media and technology veterans who doubled as loyal fans of Asian dramas, DramaFever.com was created to bring the best entertainment from Asia to an American audience whose demand for international content has grown significantly in the last few years. The site launched in January 2009 to thousands of beta users who are interested in English-subtitled Asian content. DramaFever is an advertiser-supported site featuring 100% legally licensed content.
Early reviews have been strong. The site OneInchPunch offered the following assessment: "Even in beta, DramaFever.com [is] offering by far the best online video experience for dramas in the US...it's fast, high video streaming quality, and with professional English subtitles."