Media Solutions
Media on the Web
Media companies are increasingly looking to leverage online video as both eyeballs and advertiser dollars migrate to the web. Networks are repurposing video online as well as using supplemental content — outtakes, trailers, etc. — to enhance the offline experience. Print publications are taking advantage of dramatically lower production costs and adding video to their editorial mix. No matter your specific use case, Twistage can provide a solution that meets your needs. Leading media companies are already using Twistage to:
- Extend their reach beyond terrestrial broadcast or the printed page.
- Drive more revenue through increased ad inventory, compelling sponsorship experiences, and subscription-based models.
- Cross-syndicate content to and from partners, growing both the library of available content and the user base.
- Take control of their online video experience, controlling branding, advertising, viral distribution, and more.
- Reduce the cost of publishing video content online through simplified workflows and automated processes.
- Allow non-technical editorial staff to publish video online with ease.
Solving Media Workflow
The Twistage online video platform allows media companies to achieve more return on their existing investment through market-leading interoperability. A rich API tool set allows media companies to address the gaps in their online video strategy without forcing them to replace components that work for them. Media properties that have made long-term investments in particular players, storage systems, and Content Delivery Networks can continue to use these while reaping significant benefits from the Twistage feature set.