With competing smartphones adhering to different standards, figuring out how to make these devices interoperate can be a significant challenge. Do you know that video content shot on an iPhone isn't necessarily playable on an Android? This, despite the fact that the iPhone records H.264 videos and the Android can play back H.264 content. Compounding the issue are delivery protocols. Whether you have a technical background or not, your goal is to ensure that users are able to enjoy the best possible experience, regardless of device. If only smartphone manufacturers collectively decided to make this easy for you.
While all three major smartphones (iPhone, Android, and Blackberry) support progressive download, the user experience can be compromised based on elements like the duration of the files in question and the type (3G, 4G, Wi-Fi) and strength of the network the particular user's device is using at a particular time. RTSP (Real-Time Streaming Protocol) has been widely adopted as a way to mitigate some of those concerns. Adobe's RTMP (Real-Time Media Protocol) is gaining traction in the smartphone space as well. With good solutions emerging, what's the problem? Apple's iDevices don't support either of the aforementioned delivery options, but rather a protocol called HTTP Adaptive Streaming.
By using the Twistage platform, you can ensure that your content will be optimized across phones. Our platform can generate files in the various formats required for a wide range of devices, and deliver them to the appropriate devices via the ideal protocol for that device. This frees your organization to focus on content, users, and its core competencies.
Contact us today to find out more about the Twistage mobile offering.