
Easily tailored to publishers' businesses, Panache is for major media and entertainment companies that have their own inside sales teams. Panache is not an ad network, but an infrastructure company that provides large publishers the right platform, tools and services for generating ad revenue as they move their video business to the Internet. Panache supports a publisher's ability to create unlimited ad avails (locations in video where ads appear) and provides insertion of all ad formats for any video—long-form, short-form, HD, on-demand streams and live events.