Social Network Solutions

Your Social Networking Site Needs Online Video

It's no secret that video is an essential part of the social networking experience. In fact, while professional content provided the vast majority of the web's early online video, it was social networking that really catalyzed its growth. YouTube, of course, certainly set the early standard and remains the largest online video community. However, other social networking websites have largely shifted away from YouTube embed codes in favor of their own branded video experiences. Their users are now sharing, syndicating, and commenting. Online video provides users a compelling way to share information and deepen engagement. When done effectively, this can be a valuable tool for enhancing the social components of a network, which in turn reinforces a brand. Twistage makes integrating online video into your community site both easy and seamless.

  • APIs and a brandable widget for point-and-click ingest of video via webcam capture or desktop upload.
  • Integrates tightly into your CMS allowing you to leverage your systems ratings, comments, user administration, and more.
  • Easily organize content by user-supplied metadata and other criteria like popularity, duration, and username.
  • Detailed reporting about both playback and uploads.
  • Support for content moderation as well as business rules limiting length and duration of uploaded content.
  • Customizable players with pre-integrated support for ad networks and viral sharing tools.

Extend Your Social Media Experience

Monolithic "player-based" video platforms often require wholesale changes to the way social networks use their existing sites. Ratings, comments, and even user log-in can be tightly tied to the player, requiring companies to re-architect significant components of their CMS to accommodate video. Twistage is designed to plug in to existing content management systems, allowing companies to enhance their current offerings without requiring changes to their backends. Users also benefit as they can be presented with workflows for adding and consuming video that are essentially identical to those of text and images.