The Company

About Us

Digital Media Management: Solved.

The explosion of rich media both online and on mobile devices has given rise to myriad solutions. Video player companies, content delivery networks, encoding engines, and analytics providers are just some of the businesses that have emerged to meet the growing needs of content owners. Currently, there are over 80 companies that describe themselves as Online Video Platforms (OVPs) — holistic solutions that bring together the various disparate components into a turnkey video solution. The term OVP is a bit of a misnomer in most cases. While some of these companies offer effective online video solutions, the offerings are usually applications, not platforms.

Although Twistage is often grouped with the OVP market, both the company's offering and approach are fundamentally different than those of its perceived competitors. Twistage provides an enterprise-class framework for managing rich media: video, audio, and images. It's designed for maximal interoperability, allowing organizations to deploy their own custom OVP solutions with unmatched ease. All of the constituent pieces of a video experience are selectable; an organization can choose from a selection of players, transcoding engines, content delivery networks (CDNs), storage options, ad networks and servers, analytics providers, and more. Whether components of the video ecosystem reside on-premise or in the cloud, the framework simplifies connecting all of the disparate pieces, much like snapping Legos together. Furthermore, companies are no longer beholden to the decisions that they've made. Once Twistage has been integrated (typically done in one day), changing any of the components is as simple as a toggle. There is no new code to write, no change in workflow, and no re-education.

Who Uses Twistage?

Fundamentally, the Twistage platform functions as an enterprise middleware solution for organizations with complex digital content workflow requirements. Customer success stories include:

• Enterprise software companies that video-enable existing software
• Media companies that produce, distribute, and monetize video content
• Social networks that create their own private-label “YouTube” experience
• Carrier-grade CDNs that offer Twistage as a workflow solution to their customers

Companies in each of these categories — as well as other categories — face myriad challenges in dealing with digital content. Connecting different content sources with different endpoints, ensuring that content is in the appropriate format for the endpoint, and securing the content are just some of the hurdles these organizations face. Now, take the issues concerning a single piece of content and multiply it by the exploding number of digital assets and the problem seems even more daunting. Managing this complexity is critical for any organization involved in digital media. And as digital media makes its way towards ubiquity, the number and types of organizations that need a robust single tool to address their digital media management needs is growing quickly.

The Twistage solution is designed to liberate media companies and enterprise companies alike. Already the platform of choice for many leading companies, Twistage is bringing simplicity and broad interoperability to solve the traditionally difficult problems associated with digital media management.

History

Twistage traces its roots to 2004, bringing its first solution — an online video platform (OVP) — to market in Novemeber 2006. The company has continued to expand its core platform and solution set beyond video and into other rich media. Twistage has offices in New York City and San Francisco and counts leading enterprise, media, and social media companies among its client base.