The ability to gauge the reach of content as well as understand how it appealed to an audience is critically important. Twistage's analytics solution gives publishers key tools to gain deeper insights into their audience and the impact of their video content. From the basic reporting of hits, plays and downloads to the more complex analytics like viewership breakdowns by geography and audience engagement, the Twistage solution offers organizations the an ability to dive into the data to understand how a video or video campaign is reaching and communicating with its viewership.
Twistage offers detailed analytics on how many times a video player loads (hits) vs. the number of times the video was played (plays) vs. the number of direct downloads of the video asset (downloads). This data can be viewed in aggregate, for a specific library, or even for a specific video.
By parsing log files from the CDNs themselves, Twistage is able to provide insight into the impact of specific videos on content delivery. Data transfer information can also be explored in the aggregate, for a specific library, or for specific videos.
Track where users are viewing your organization's videos. Twistage's geographical reporting tool allows users the ability to track where videos are being viewed and by how many people. These reports are available at both the country level as well as metropolitan region.
Twistage's domain reporting allows organizations to track where their video is being shared and which site is driving traffic. This provides insights into which sites are most effective at driving video views.
The Twistage user engagement tracker gives customers the ability to see when their viewers are losing interest and which videos are keeping eyeballs glued to the screen. An invaluable tool for advertising partners, brand awareness, and refining video production, the user engagement tracker also comes with a helpful video tracker companion tool to watch where viewers are dropping off in concert with the video.
Twistage offers turnkey integrations into leading analytics partners like Google Analytics, TubeMogul, and Kantar Videolytics. Furthermore, if an organization already has already invested in an analytics solution, Twistage or the organizaton can quickly build integrations to enable greater ROI on the existing solution.
For organizations with unique reporting needs, Twistage's custom event tracking enables highly customized reporting that integrates directly into an organization's back-end. Built on top of an HTTP messaging framework, the tracking plugin can work with any database and analytics front-end.
Twistage offers a full-featured reporting API that allows organizations to take any data that they can find in our console and pull it into their existing site, CMS, or reporting tools. In addition to standard feeds, reporting data is also available as comma-separated values (CSV) to facilitate importing into popular spreadsheet applications like Microsoft Excel.