Some organizations want to lock down their content. Others, however, want to get broad distribution. Twistage can accommodate both scenarios and offers a variety of ways to syndicate content for broad distribution. Publishers can distribute their video content via customizable mRSS and XML feeds as well as several viral distribution tools. Based on your on business rules established at the account, library, and/or profile level, Twistage can automatically configure players, feeds, and other syndication tools to distribute content to other digital media properties and publishers.
By leveraging the Core Rich Media Framework, Twistage is able to create feeds by a number of search queries and criteria. Coupled with our feed translation, publishers are able to distribute their content to a wide variety of media outlets, web CMS endpoints, and other third parties. Twistage also supports this process in reverse and can consume feeds for external syndication partners that distribute content through your online properties.
In addition to a robust feed generation and management offering, Twistage offers additional ways to broaden content distribution. Gigya is a pre-integrated player widget that allows social sharing ranging from "Send to a friend" to "Embed in Facebook." This "social syndication" feature is ultimately driven by the user. Twistage also offers integrations into YouTube and TubeMogul. The YouTube integration automatically publishes and synchronizes content with a YouTube account. The TubeMogul integration can be used for YouTube synchronization as well, plus has the added benefit of supporting many other video endpoints and unified reporting inside the TubeMogul account.